Product Creation and Keywords
The ability to conduct effective and thorough keyword research is a basic, fundamental skill that any serious online marketer or entrepreneur simply
must acquire.
Without a good keyword list, there is little or no chance that you will ever be able to drive targeted, focused prospects from free organic searches, which will in turn condemn you to paying for every lead that you ever get.
Natural, organic search results are becoming a more important factor on the net every day as more and more searchers use them in preference to the paid adverts that the search engine results pages feature.
The "heat map" shown in the
"Keyword Research Bible" gives conclusive proof of this fact. The red hot part of the page is very firmly focused on the top left hand side, because that is exactly where the vast majority of searchers look when they are first presented with a results page.
You are bound to miss out on the vast majority of your best and most targeted traffic if you cannot appear on the search engine results pages for those search terms that are most appropriate to your product or services.
So when you are creating your product you want to conduct your keyword research. The
name of your product and the
url that you put it on should be your main keyword. Your index title will need carry the same main keyword (the product name)
plus supportive keywords in the
title tag.
You can only hope to feature in the top three to five results if you build your site around suitable long tail keywords and phrases, that is, those that enjoy some visitors but do not show too much competition.
It is therefore no exaggeration to say that the long term success of your business depends on you acquiring the skills and tools that will enable you to do you keyword research properly.
The book
"Keyword Research Bible" teaches you the methods that you need to apply in order to gain those skills and shows you where you can find the resources and tools so that you are able to do the job properly.
"Keyword Research Bible" gives you everything you need to be an ultra-successful keyword researcher, starting right now.
Before you start creating your next product, make sure that you have read and understand the Keyword Research Bible. You will then be deigning your product from the ground up with a fully keyword optimized structure.
Such an approach will virtually guarantee your success.
All the best.
Timothy Hawksworth.
