7 Secret Red Hot Emotional Buy Buttons
The best way to know why your customers buy, is to actually be one of them. What I mean by this is that you are more likely to be create and market products that in a niche that you yourself are interested in and that you would buy the product if it were offered to you.
However even with this close association with your niche, you still may not realize the reasons that you and others are really buying.
So here are the seven Red Hot Emotional Buy Buttons.
1) To make money.
So does your product offer a way to make money?
eg - do you include an affiliate program?
2) To save money.
How does your product save your customer money?
Did you explain it forcefully enough?
3) To save time.
Did you show the customer just how much time he is
going save by buying your product?
4) To avoid effort.
Yes, people are lazy. There are thousands of products sold that give the impression of saving effort. Make sure you spell it out.
5) To get more comfort.
Use phrases like: "imagine, your on the beach and ..."
6) To gain praise from others.
"Just think of the look of your workmates faces when ..."
This is a huge buying incentive.
7) To avoid criticism.
Yes, another avoiding a negative, but it is a powerful motivator.
And a couple of bonus ones that are equally powerful:
8) To be an individual, not just part of the crowd.
Many strive for individualism that is why some will pay millions for art works or custom built cars. Your product may help them satisfy that need.
9) To attract the opposite sex.
Well, it has to be included as a powerful motivator for selling thousands of products.
So analyze why
you bought the last product that you did.
Try and see which of these emotional needs that product helped to fill.
The book Millionaire Marketing Mindset explains these key buy buttons and much much more. It helps you to see clearly how to become an internet millionaire.
All the best,
Timothy Hawksworth.
